INTEGRATED COMMUNICATIONS PROGRAM: We sent information on a USB drive in an eco-friendly mailer that got the attention of green thought leaders and drove them to the website for detailed information. An e-mail and video message from Tennant’s CEO solidified the company’s commitment to green cleaning.
POSITIONING BROCHURE: Created for sustainability leaders at Fortune 500 companies, this brochure outlines Tennant’s sustainability philosophy and how its chemical-free technologies can help companies implement greener cleaning programs.