Contact us to learn about other new product launch programs we’ve developed.
Seeking to grow and retain business in an increasingly price-sensitive market, Ecolab introduced a new Pest Elimination service program that gave full service restaurants more protection for their money. They came to us for help with a launch strategy to communicate the added value the program delivered over competitive pest services. read more
SALES COLLATERAL: A brochure and customer presentation helped the sales force present the new program to corporate chain accounts and unit-level restaurant operators. A promotional leave-behind highlighted the added services available at no additional cost.
Contact us to learn about other new product launch programs we’ve developed.