NAMING AND PACKAGING: The Frescados brand reflects the product’s traditional Mexican heritage and homestyle appeal, through a modern aesthetic designed to appeal to a multi-cultural consumer base.
Catallia Mexican Foods // Naming and Packaging
Catallia Mexican Foods, a premium tortilla manufacturer, needed help launching a new retail tortilla line. We created the name, brand identity, package design and a retail signage system to compete in the grocery aisle in a product category dominated by large national brands. read more
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