AD CAMPAIGN AND PROMOTIONAL TOOLKIT: We named the program “Reaping Returns” to align with VICTORY Canola’s “delivering higher returns” positioning, and developed all of the program mechanics and requirements. Club members submitted videos to request project funds and we developed a toolkit they could use to promote their projects locally. We also developed print and online ads to support 4-H in spreading the word about the program. Since its launch, the program has grown to include 4-H clubs in Saskatchewan, Manitoba and North Dakota, and has awarded over $34,000 in grant funds. The program received recognition within Cargill for its creative approach and is used as a benchmark for developing outreach programs in other business units.