BRAND IDENTITY SYSTEM: We developed a contemporary, iconic logo and brand identity system that paid homage to the company’s nostalgic beginnings.
WEBSITE: Driving strategy, content, design and functionality, we built Baker Boy’s new website from scratch (pun intended), positioning the company as an industry resource while providing valuable product information and market insight to bakers. Visit bakerboy.com
SALES COLLATERAL: We developed a series of brochures to tailor Baker Boy’s value story to the specific buying concerns of key customer segments, including foodservice, in-store bakeries, school foodservice and retail operations.