Wolters Kluwer // New Product Launch
Wolters Kluwer Financial Services needed to convince employees and customers that the new release of their ComplianceOne™ software was one-hundred percent reliable. We helped them launch two parallel campaigns to build confidence and loyalty in the brand. read more
Prime Therapeutics // Employee Training Program
Prime Therapeutics, a leader in pharmaceutical benefit management strategies, drew on our expertise to train 250 call center employees to identify and recommend opportunities for consumers to save money on their prescription drugs. We developed a motivational sales training program for employees at all levels, helping to build excitement and buy-in for the new approach. read more
Baker Boy // Brand Refresh
After 50 years of success as a family-owned regional baked goods supplier, Baker Boy wanted to refresh its brand image. We developed a more contemporary look, a new value proposition and positioning strategies for their top three customer segments: foodservice, in-store and retail bakeries. read more
Sunny Fresh Foods // B2B Website Launch
Cargill Kitchen Solutions asked us to develop a customer-facing website for its Sunny Fresh brand of value-added egg products, plus an Intranet site to support the sales team. We developed the marketing strategy, content and user interface for both sites, creating a robust resource that brings users back often. Among Cargill’s 100+ business unit websites, the Sunny Fresh site is among the top 5 most visited. read more
Tennant // Sustainability Program
Tennant, a world leader in commercial floor cleaning systems, wanted to build awareness for its eco-friendly (yet highly-technical) EcH2O™ chemical-free cleaning technology. We developed a two-pronged campaign to reach green thought leaders across the country and target Fortune 500 sustainability directors with information on the environmental benefits of EcH2O™ as well as Tennant’s other green cleaning solutions. read more
Tennant // Sales Training Program
When the economy took a downturn, Tennant needed to energize its bottom line and sales force. We helped them plan and launch a bundled offering of leased equipment, scheduled maintenance and training to supplement equipment purchasing options. Engaging educational tools helped the sales force succeed with the new concept. Tennant’s leasing-based sales doubled within one year of the program launch. read more
HID // Dealer Support Program
HID Global, one of the most experienced innovators of secure contactless (RFID) technology in the world, needed a more consistent message and brand presence when selling to their 13 core market segments. After interviewing HID’s sales and marketing staff, we developed a three-part recruitment program to help the sales team more effectively reach, influence and recruit systems integrators into their network. read more
VICTORY® Canola // Community Outreach Program
Cargill Specialty Canola wanted to build brand awareness and goodwill among its contracted canola growers in Saskatchewan and Manitoba, Canada. Because these farming communities have strong ties to the 4-H organization, we developed a grant program to help Canadian 4-H clubs design and execute their own community outreach projects. read more
Cargill Texturizing Solutions // E-Mail Campaign
Cargill Texturizing Solutions (CTS) wanted to raise awareness for its texturizing ingredients among cost-conscious CPG manufacturers. We created a seven-part email campaign, each showcasing how CTS helped a customer solve a vexing manufacturing challenge and delivered superior results. read more
Ecolab // New Service Program Launch
Seeking to grow and retain business in an increasingly price-sensitive market, Ecolab introduced a new Pest Elimination service program that gave full service restaurants more protection for their money. They came to us for help with a launch strategy to communicate the added value the program delivered over competitive pest services. read more
Catallia Mexican Foods // Naming and Packaging
Catallia Mexican Foods, a premium tortilla manufacturer, needed help launching a new retail tortilla line. We created the name, brand identity, package design and a retail signage system to compete in the grocery aisle in a product category dominated by large national brands. read more
Par-Way Tryson // Customer Loyalty Program
Par-Way Tryson, makers of the #1 food release spray in foodservice, needed help to defend their premium brand against lower-priced distributor private labels. We created the Par-Way Perks program to reward operators for their loyalty. We developed all logistics, incentive offers, fulfillment strategies and marketing materials for the program, which reached its goal of enrolling 1,000 operators in 2 years. read more