OPTUMHEALTH // NEW PRODUCT LAUNCH
With the launch of their new Managed Infertility Program, OptumHealth wanted to target key executives at health plans and demonstrate how the program could help them reduce costs while delivering a better member experience. read more
Prime Therapeutics // Employee Training Program
Prime Therapeutics, a leader in pharmaceutical benefit management strategies, drew on our expertise to train 250 call center employees to identify and recommend opportunities for consumers to save money on their prescription drugs. We developed a motivational sales training program for employees at all levels, helping to build excitement and buy-in for the new approach. read more
Clario Analytics // Brand Refresh
A leader in data-driven marketing analytics software, Clario wanted their brand to better reflect the cutting-edge, sophisticated nature of the company. We not only refreshed their identity, but developed a brand strategy that would support future line extensions as well. read more
Sunny Fresh Foods // B2B Website Launch
Cargill Kitchen Solutions asked us to develop a customer-facing website for its Sunny Fresh brand of value-added egg products, plus an Intranet site to support the sales team. We developed the marketing strategy, content and user interface for both sites, creating a robust resource that brings users back often. Among Cargill’s 100+ business unit websites, the Sunny Fresh site is among the top 5 most visited. read more
Tennant // Sustainability Program
Tennant, a world leader in commercial floor cleaning systems, wanted to build awareness for its eco-friendly (yet highly-technical) EcH2O™ chemical-free cleaning technology. We developed a two-pronged campaign to reach green thought leaders across the country and target Fortune 500 sustainability directors with information on the environmental benefits of EcH2O™ as well as Tennant’s other green cleaning solutions. read more
Victory® Canola // Integrated Ad Campaign
Most canola seed brands focus their messaging on “higher yields” — and do so using the requisite “fields of flowering canola” imagery to tell their story. Our challenge was breaking through the idyllic sameness — from a visual and content standpoint — to clearly communicate how VICTORY Canola offers greater value to farmers. read more
HID // Dealer Support Program
HID Global, one of the most experienced innovators of secure contactless (RFID) technology in the world, needed a more consistent message and brand presence when selling to their 13 core market segments. After interviewing HID’s sales and marketing staff, we developed a three-part recruitment program to help the sales team more effectively reach, influence and recruit systems integrators into their network. read more
VICTORY® Canola // Community Outreach Program
Cargill Specialty Canola wanted to build brand awareness and goodwill among its contracted canola growers in Saskatchewan and Manitoba, Canada. Because these farming communities have strong ties to the 4-H organization, we developed a grant program to help Canadian 4-H clubs design and execute their own community outreach projects. read more
EMERSON // E-COMMERCE WEBSITE
With their first venture into e-commerce, Emerson wanted to directly sell select pressure, level and temperature products to long-tail customers who typically purchase replacement parts a few times each year. read more
ECOLAB // NEW PROGRAM LAUNCH
Ecolab’s Healthcare Division needed help repositioning, naming and launching the hand hygiene program they sold into hospitals across the country. In addition to focusing on the products available, Ecolab also wanted to communicate the program’s value-added benefits such as personally delivered service and turn-key training materials to educate hospital staff and patients. read more
Par-Way Tryson // Brand and Packaging Refresh
Par-Way Tryson’s flagship brand, Vegalene, hadn’t seen a refresh since the early 1970s. Though the brandmark and packaging were out-of-date, the distinctive orange and yellow color combination (as well as Reggie, their mascot) were synonymous with the Par-Way brand and well known in the foodservice industry. read more
CARGILL // SALES ACTIVATION PROGRAM
To successfully launch new VerSyra® Reduced-Sugar Corn Syrup to key food manufacturers, Cargill needed to get purchasing as well as R&D, production and marketing in the initial pitch meeting. We developed a program with focused messaging for each stakeholder, positioned around a “benefits for your entire team” approach. read more