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When looking at the big picture, it’s hard to believe that social media – from inception to its current state – could ever be referred to as a single wave. We’re talking blogs, social networking sites, user community platforms and … read more
Social media: everyone’s doing it. And marketers in the B2B sphere are quickly catching up to their B2C peers where adoption is concerned. According to a survey done by the B2B Technology Marketing Community on LinkedIn, the primary objective for … read more