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Tag Archives: Positioning
The positioning ladder is as ubiquitous to marketing as the 4 Ps. (Remember those?) It’s a conceptual way to evaluate your messaging – and thus your relative competitive advantage. Every new product or service starts at the bottom. When you’re … read more
For a single sentence, a value proposition has quite an important role. It conveys the essence of your brand in terms that are meaningful to your customers, to help you carve a distinct and valued place in their minds. The … read more