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Here in Minnesota, we’ve had a whole lot of surprises come our way this week. One of these surprises being six inches of brand-new sloppy snow in the middle of April. Another surprise was the sheer amount of great high-quality … read more
Putting the People Back in B2B Marketing: Knowing Your Audience It’s easy to start selling to a business as an entity, forgetting the people. The people that do the work day in and day out to make the business itself … read more
Hugh MacLeod is a successful, well-known ad man (he counts Guy Kawasaki and Seth Godin as close personal friends) who, on a whim about ten years ago, starting doodling on the backs of business cards to stay occupied while sitting … read more
George Michael was on to something. While we’re fairly certain he wasn’t talking about faith in a business sense, his sage advice can easily be applied to companies and the people they employ. We’re talking about your brand promise here … read more
Social media: everyone’s doing it. And marketers in the B2B sphere are quickly catching up to their B2C peers where adoption is concerned. According to a survey done by the B2B Technology Marketing Community on LinkedIn, the primary objective for … read more
We recently celebrated our 10th birthday. In marketing-years, that’s a long time. And it seems even longer when you consider how long we’ve actually been in the business. It’s safe to say (in the words of Bob Dylan), the times, … read more