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Tag Archives: Internal Branding
We thought it might be fun to start this blog post with a little quiz. Ready? You’re a fancy-pants B2B marketing executive who’s spearheading a multi-million dollar rebranding. It’s going to be big. And it’s your job to devise a … read more
When looking at the big picture, it’s hard to believe that social media – from inception to its current state – could ever be referred to as a single wave. We’re talking blogs, social networking sites, user community platforms and … read more
George Michael was on to something. While we’re fairly certain he wasn’t talking about faith in a business sense, his sage advice can easily be applied to companies and the people they employ. We’re talking about your brand promise here … read more