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Tag Archives: Customer Messaging
Putting the People Back in B2B Marketing: Knowing Your Audience It’s easy to start selling to a business as an entity, forgetting the people. The people that do the work day in and day out to make the business itself … read more
Last week, we covered 4 tips for more powerful email subject lines. An interesting subject line is critical – without it, your reader won’t be intrigued enough to click through to your valuable content. Once they click “open,” however, your … read more
The positioning ladder is as ubiquitous to marketing as the 4 Ps. (Remember those?) It’s a conceptual way to evaluate your messaging – and thus your relative competitive advantage. Every new product or service starts at the bottom. When you’re … read more
Take a quick survey of your customer-facing marketing materials. Grab a few brochures, a print ad, a direct mail piece or sell sheet, and look through your website. What kind of messaging approach do you use? Many companies fall into … read more