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Tag Archives: Content Strategy
Marketing, in some shape or form, has been around a long time. As long as creating content that boosts interest in your company has been around, the question of quality vs. quantity has been around. My answer to the age-old … read more
The term “content marketing” is popping up more and more often these days – as if it’s a revolutionary notion. In reality, companies have been creating and distributing content for decades now, in the form of handbooks, how-to guides, training … read more
Email marketing is a wonderfully cost-effective marketing tool. But it’s only as effective as the information presented. If your emails lack well-written, customer-relevant content, your subscribers will lose interest and your list will lose value. Let’s make sure that doesn’t … read more
“I do not like to write – I like to have written.” – Gloria Steinem Ms. Steinem said it well. Writing is hard work, even for writers. But as more companies adopt content marketing strategies to engage prospects and retain … read more