Tag Archives: B2B Social Media


Twitter marked its 7-year anniversary this March – if you haven’t yet created a profile for your business on this site, it’s about time. Don’t worry, it’s not hard, and we’re here to help you make the best of your … read more >


Comments (0) | Continue reading "Tweet Tweet: 11 Tips for Improving Your Business’ Twitter Strategy this Spring"

For those who are unfamiliar with Twitter’s abbreviated, 140-character sound bites, it can seem like people are speaking – rather, typing – in some kind of adulterated shorthand. Between RTs, MTs and hashtags, mastering Twitter is daunting. Thankfully, Twitter’s own … read more >


Comments (0) | Continue reading "How to Not Stink at Twitter – 4 Tips from Twitter’s Manager of Social Innovation"

B2B companies have long been seen as late-comers to the social media party – furiously trying to catch up to our more creative, digitally savvy B2C peers. We’re painted as being behind the times and not fully leveraging all the … read more >


Comments (1) | Continue reading "Why B2B Social Media Can’t Play by B2C Rules"

Last week, in response to a two-month decline in Facebook’s active user base, Slate.com asked, “Has Facebook peaked?” It’s an important question, depending on your relationship to the online networking behemoth, whose next logical step could very well be total … read more >


Comments (4) | Continue reading "Why Facebook Is Here to Stay – For Now at Least"

Social media: everyone’s doing it. And marketers in the B2B sphere are quickly catching up to their B2C peers where adoption is concerned. According to a survey done by the B2B Technology Marketing Community on LinkedIn, the primary objective for … read more >


Comments (2) | Continue reading "4 Things to Consider Before Launching a Social Media Program"