Tag Archives: B2B Marketing


Every customer or prospect, regardless of what they’re buying, moves through a five-step process that starts with awareness, results in purchase and continues on to long-term loyalty – if you’ve done your job as a marketer successfully, that is. We’re … read more >


Comments (0) | Continue reading "How to Move Customers through the 5-step Buying Process"

In “How to Win Support for Social Media – Part 1” we covered two of the top five reasons companies don’t use social media and what you can do to counter those particular concerns. This week, we’re talking about the … read more >


Comments (0) | Continue reading "How to Win Support for Social Media – Part 2"

Last week we covered the top 5 reasons why B2B companies don’t use social media. And as promised, this week we’ll delve into the “so now what?” part of the discussion. If your social media implementation plan has been hindered … read more >


Comments (0) | Continue reading "How to Win Support for Social Media – Part 1"

The social media train has left the station, but many B2B companies are still standing on the platform. Social media outlets offer businesses a unique opportunity to engage with their audiences in ways traditional marketing can’t touch. Companies can keep … read more >


Comments (1) | Continue reading "5 Reasons B2B Companies Don’t Use Social Media"

Don Draper and the supporting cast of characters on the acclaimed TV series “Mad Men” make 1960s advertising look so glamorous. Between three-martini client lunches and “brainstorming” sessions over three-course steak dinners, you have to wonder how the agency managed … read more >


Comments (0) | Continue reading "Mad Men Wisdom"

The world is going mobile, and QR codes are a great way to stay in front of an on-the-go audience. A QR (Quick Response) code is a two-dimensional barcode that encodes information, like text, a website URL, a promotion offer … read more >


Comments (0) | Continue reading "QR Codes: Why You Need Them in Your Marketing Mix"