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Tag Archives: B2B Email Marketing
How do you determine how often, what day and what time you should send your emails? If you’re like most companies, the decisions are probably arbitrary. “Whenever it’s ready” seems to be a common answer. Or, “3:00 on Tuesdays because … read more
Last week, we covered 4 tips for more powerful email subject lines. An interesting subject line is critical – without it, your reader won’t be intrigued enough to click through to your valuable content. Once they click “open,” however, your … read more
Email marketing is a wonderfully cost-effective marketing tool. But it’s only as effective as the information presented. If your emails lack well-written, customer-relevant content, your subscribers will lose interest and your list will lose value. Let’s make sure that doesn’t … read more