Never underestimate the power of an incentive. Promotions are an effective and measurable way to boost product trial, motivate the supply chain, or simply build a qualified prospect list. The key to optimizing results is to attach clear metrics and KPIs, and take a multi-tiered approach that motivates, educates and incentifies everyone in the selling chain -- from the sales force, to the broker/distributor network, to the operator/retailer, to the consumer. We’ll help you develop promotions that keep the chain intact.