THE INSIGHT: Lawn-Boy® was known in the dealer community for being first-to-market with the latest user-friendly features. We worked closely with the client to leverage this differentiation with a younger consumer demographic that has shown a willingness to pay a premium for simplicity and style.

THE EXECUTION: Tartan helped the client create a turn-key dealer kit based on the theme “Easy because you’ve earned it.” Each component complements the dealer’s consultative sell and gives them the tools they need to successfully push more
Lawn-Boy® mowers.