Your website is a critical piece of your marketing mix. You can bet prospects are checking it out before checking you out. It’s the most accessible tool for people to learn more about you. And love it or curse it, it’s the single marketing tool with the biggest impact on how your brand, products and services are seen in the marketplace. So don’t leave it – or your other interactive marketing initiatives – solely in the hands of your techies.

Sure, the technology has to be right, but your website, emails and videos also have to marry up with your marketing strategy and brand aesthetic to deliver the content and value customers are looking for.