No, the brochure isn’t dead. Collateral is still your sales team’s primary tool for communicating the value you offer to customers. But you can’t think of collateral by itself anymore. Modern collateral is morphing to reflect people’s need for less copy and more visuals, so you need to integrate it with more interactive communication tactics to deliver detailed and complex information in a more engaging way. Because that’s how today’s B2B customers think. And buy.