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Category Archives: Marketing Insight
Putting the People Back in B2B Marketing: Knowing Your Audience It’s easy to start selling to a business as an entity, forgetting the people. The people that do the work day in and day out to make the business itself … read more
NFC is coming. It’s not a matter of if, but when. Soon the technology will be in your phone, your credit cards, your cars and your home stereos. It’s kinda cool. Maybe even a little intimidating. But will NFC marketing … read more
Marketing and IT departments have a long history of, shall we say, ‘irreconcilable differences’ – and discussion abounds around how to save the relationship. Below we’ve curated a few recent articles on the topic. Be sure to check out our … read more
A strong client-agency relationship goes both ways. (It takes two to… well, you know.) Agencies can and should be selective about clients with whom they partner, but in an economy where budgets are tight and agency-of-record status is all but … read more
Sales and marketing functions have been siloed entities since time immemorial – warring factions that often forget they’re working towards the same goal. Day in and day out, in companies all over the world, sales and marketing butt heads. Sales … read more
How do you determine how often, what day and what time you should send your emails? If you’re like most companies, the decisions are probably arbitrary. “Whenever it’s ready” seems to be a common answer. Or, “3:00 on Tuesdays because … read more
Last week, we covered 4 tips for more powerful email subject lines. An interesting subject line is critical – without it, your reader won’t be intrigued enough to click through to your valuable content. Once they click “open,” however, your … read more
Email marketing is a wonderfully cost-effective marketing tool. But it’s only as effective as the information presented. If your emails lack well-written, customer-relevant content, your subscribers will lose interest and your list will lose value. Let’s make sure that doesn’t … read more
Mad Men, the wonderfully misogynist television show we all love to… love, is back in all its martini-soaked glory for a fifth season. We couldn’t be more thrilled. But let us not focus on the skirt-chasing antics (this blog is … read more
For companies in the digital age, there is a whole host of technologies that facilitate virtual interaction with customers. Email, Skype, Webex, GoToMeeting, texting, social media – heck, even the phone. And we use them in the name of efficiency. … read more