“I do not like to write – I like to have written.” – Gloria Steinem Ms. Steinem said it well. Writing is hard work, even for writers. But as more companies adopt content marketing strategies to engage prospects and retain … read more
Some companies give their brand a little aesthetic update every few years or so – often for no other reason than to show they are in step with the changing times. (Is it just us, or does the Doritos logo … read more
We’re not calling YOU, dear reader, names here – we’re simply summarizing what consumer marketers have known for some time now: that we’re moving from the “consumer era” to the “relationship era.” And, unless you want to eat the dust … read more
Here at Tartan, the holidays are a time for thoughtful reflection, overindulgence (our clients send the tastiest gifts!), and of course – the requisite white elephant gift exchange. Which got us thinking. Where does the term “white elephant” come from … read more
We don’t know about you, but we love the end of the year. It’s a time not only for reflection (like Top 10 and “Best Of” lists) but for prediction. What do the “experts” foresee in the year ahead? Which … read more
The winter months are a critical time to not only reflect on the accomplishments of the past year, but look ahead at your goals and objectives for next year. And, once you determine those goals, you must come up with … read more
Take a quick survey of your customer-facing marketing materials. Grab a few brochures, a print ad, a direct mail piece or sell sheet, and look through your website. What kind of messaging approach do you use? Many companies fall into … read more
A quick visit to dictionary.com for a definition of “creativity” elicited two explanations. The first defined creativity as “the state or quality of being creative.” Indeed. Not exactly what we were looking for. The second defined creativity as “the ability … read more
Rebranding these days isn’t simply changing the sign over the door and ordering new business cards – according to Mashable, it involves updating your social media profiles and digital presence as well. And, before you take the plunge, be sure … read more
It happens to the best of us. We launch a social media plan with our sights set on generating incredible content, sharing it across multiple platforms and engaging with the community – daily. But then, life happens. Business happens. And … read more