Marketing, in some shape or form, has been around a long time. As long as creating content that boosts interest in your company has been around, the question of quality vs. quantity has been around. My answer to the age-old … read more
Twitter marked its 7-year anniversary this March – if you haven’t yet created a profile for your business on this site, it’s about time. Don’t worry, it’s not hard, and we’re here to help you make the best of your … read more
A mission statement, by definition, is a summary of the aims and values of a company, organization or individual. When it comes to your brand, having a concise and collected idea of what your goals are allows you to effectively … read more
Here in Minnesota, we’ve had a whole lot of surprises come our way this week. One of these surprises being six inches of brand-new sloppy snow in the middle of April. Another surprise was the sheer amount of great high-quality … read more
Tartan’s Weekly Get Together: B2B Marketing News to Chat About Marketers are busy folk. Being marketers ourselves, we know first-hand! With so much content being shared each and every day, it’s hard to keep up with the coolest, newest, and … read more
Putting the People Back in B2B Marketing: Knowing Your Audience It’s easy to start selling to a business as an entity, forgetting the people. The people that do the work day in and day out to make the business itself … read more
When the average BBC show lasts between six and ten years, it’s pretty impressive when one show can last for 50. This year marks the 50th anniversary of the classic British science fiction television show Doctor Who. A show that … read more
NFC is coming. It’s not a matter of if, but when. Soon the technology will be in your phone, your credit cards, your cars and your home stereos. It’s kinda cool. Maybe even a little intimidating. But will NFC marketing … read more
Like a lot of folks in our biz, we like to use the holidays as a shameless opportunity to suck up to and thank clients for paying their bills and do our best to make them feel guilty for ever … read more
A friend of Tartan shared this romance novel cover with us, and it gave us a good laugh. Why didn’t it worry us that this smut is splattered with our namesake? Because we have a well-defined brand identity and aesthetic … read more