These days, rising costs are keeping everyone up at night. Increasingly, the decision to work with one vendor over another comes down to a single factor: price. And unless you’re willing to significantly cut your margins, there will always be … read more
Brainstorming? Bogus? I’d better watch over my shoulder lest the creative police arrest me for uttering such blasphemy. The brainstorming process, after all, has been the center of the creative problem-solving universe ever since Alex Osborn (the charismatic “O” at … read more
We’ve been talking quite a bit about brand these days. Specifically, our belief that every brand – no matter what kind of product or service it represents – has a unique story. And that it’s our job as marketers to … read more
A blog is an amazing business tool for B2B marketers. Not only is it a means of sharing valuable information with existing customers, it can also fuel your inbound marketing strategy by boosting your SEO. According to HubSpot, businesses that … read more
“I do not like to write – I like to have written.” – Gloria Steinem Ms. Steinem said it well. Writing is hard work, even for writers. But as more companies adopt content marketing strategies to engage prospects and retain … read more
Some companies give their brand a little aesthetic update every few years or so – often for no other reason than to show they are in step with the changing times. (Is it just us, or does the Doritos logo … read more
We’re not calling YOU, dear reader, names here – we’re simply summarizing what consumer marketers have known for some time now: that we’re moving from the “consumer era” to the “relationship era.” And, unless you want to eat the dust … read more
Here at Tartan, the holidays are a time for thoughtful reflection, overindulgence (our clients send the tastiest gifts!), and of course – the requisite white elephant gift exchange. Which got us thinking. Where does the term “white elephant” come from … read more
We don’t know about you, but we love the end of the year. It’s a time not only for reflection (like Top 10 and “Best Of” lists) but for prediction. What do the “experts” foresee in the year ahead? Which … read more
The winter months are a critical time to not only reflect on the accomplishments of the past year, but look ahead at your goals and objectives for next year. And, once you determine those goals, you must come up with … read more