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Author Archives: Emily
Putting the People Back in B2B Marketing: Knowing Your Audience It’s easy to start selling to a business as an entity, forgetting the people. The people that do the work day in and day out to make the business itself … read more
When the average BBC show lasts between six and ten years, it’s pretty impressive when one show can last for 50. This year marks the 50th anniversary of the classic British science fiction television show Doctor Who. A show that … read more
NFC is coming. It’s not a matter of if, but when. Soon the technology will be in your phone, your credit cards, your cars and your home stereos. It’s kinda cool. Maybe even a little intimidating. But will NFC marketing … read more
Like a lot of folks in our biz, we like to use the holidays as a shameless opportunity to suck up to and thank clients for paying their bills and do our best to make them feel guilty for ever … read more
A friend of Tartan shared this romance novel cover with us, and it gave us a good laugh. Why didn’t it worry us that this smut is splattered with our namesake? Because we have a well-defined brand identity and aesthetic … read more
Understanding the customer experience and what pulls customers through the sales cycle is more important today than ever before (and it was pretty important before). Gone are the days of product-attribute marketing; modern B2B customers demand personalized attention. Here are … read more
Marketing and IT departments have a long history of, shall we say, ‘irreconcilable differences’ – and discussion abounds around how to save the relationship. Below we’ve curated a few recent articles on the topic. Be sure to check out our … read more
The recent 2012 MIMA Summit honed in on the topic of No Boundaries. After a fantastic morning keynote presentation from Jane McGonigal, the afternoon keynote showcased Guy Kawasaki. Kawasaki is the co-founder of Alltop.com and Garage Technology Ventures, a columnist for … read more
Last week’s MIMA Summit, exploring the topic of No Boundaries, was an eye-opener to say the least. This week, The Tilted Kilt is highlighting several of the event presentations to share insights gleaned. The summit opened with keynote speaker Jane … read more
What looks like print collateral, behaves like a microsite and integrates multimedia content into one cost-effective package? An interactive brochure. Built off of widely available interactive PDF technology, an interactive or ebrochure may be just the sales support piece your … read more