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Author Archives: Tartan Marketing
Last week, we covered 4 tips for more powerful email subject lines. An interesting subject line is critical – without it, your reader won’t be intrigued enough to click through to your valuable content. Once they click “open,” however, your … read more
Email marketing is a wonderfully cost-effective marketing tool. But it’s only as effective as the information presented. If your emails lack well-written, customer-relevant content, your subscribers will lose interest and your list will lose value. Let’s make sure that doesn’t … read more
The positioning ladder is as ubiquitous to marketing as the 4 Ps. (Remember those?) It’s a conceptual way to evaluate your messaging – and thus your relative competitive advantage. Every new product or service starts at the bottom. When you’re … read more
With all the fancy products and services Google offers today, it’s easy to forget the company started out in 1996 as a search engine. Or, rather, as a research project when its two founders were PhD students. Back then, search … read more
For companies in the digital age, there is a whole host of technologies that facilitate virtual interaction with customers. Email, Skype, Webex, GoToMeeting, texting, social media – heck, even the phone. And we use them in the name of efficiency. … read more
These days, rising costs are keeping everyone up at night. Increasingly, the decision to work with one vendor over another comes down to a single factor: price. And unless you’re willing to significantly cut your margins, there will always be … read more
A blog is an amazing business tool for B2B marketers. Not only is it a means of sharing valuable information with existing customers, it can also fuel your inbound marketing strategy by boosting your SEO. According to HubSpot, businesses that … read more
“I do not like to write – I like to have written.” – Gloria Steinem Ms. Steinem said it well. Writing is hard work, even for writers. But as more companies adopt content marketing strategies to engage prospects and retain … read more
Some companies give their brand a little aesthetic update every few years or so – often for no other reason than to show they are in step with the changing times. (Is it just us, or does the Doritos logo … read more
We’re not calling YOU, dear reader, names here – we’re simply summarizing what consumer marketers have known for some time now: that we’re moving from the “consumer era” to the “relationship era.” And, unless you want to eat the dust … read more