Categories
Most Popular Tags
B2B Social Media Customer Messaging B2B Marketing Internal Branding Marketing Insight Social Media Social Media Guidelines AnalyticsArchives
Author Archives: Melissa Pfannenstiel
Mad Men, the wonderfully misogynist television show we all love to… love, is back in all its martini-soaked glory for a fifth season. We couldn’t be more thrilled. But let us not focus on the skirt-chasing antics (this blog is … read more
Brainstorming? Bogus? I’d better watch over my shoulder lest the creative police arrest me for uttering such blasphemy. The brainstorming process, after all, has been the center of the creative problem-solving universe ever since Alex Osborn (the charismatic “O” at … read more
We’ve been talking quite a bit about brand these days. Specifically, our belief that every brand – no matter what kind of product or service it represents – has a unique story. And that it’s our job as marketers to … read more
Here at Tartan, the holidays are a time for thoughtful reflection, overindulgence (our clients send the tastiest gifts!), and of course – the requisite white elephant gift exchange. Which got us thinking. Where does the term “white elephant” come from … read more