Solutions forged in the fires of daily business
We don’t just claim to be full-service, it’s how we’ve been doing business since day one. We believe in a fully-integrated approach — one that combines smart strategy with brilliant creative execution. Experience has taught us you simply can’t have one without the other. Fortunately, we specialize in many facets of both strategy and execution and we’re quite good at marrying the two together for results that ‘wow.’
STRATEGY
Value Proposition
A strong value proposition shapes, focuses and simplifies how you articulate your brand value in language that is relevant to your audience. Remember, it’s not about you. It’s about your customer.
Internal Branding
Brand building starts from within. We can help you build brand believers on the inside who become partners in upholding your brand promise on the outside.
Market Segmentation
We have the expertise to help you identify niche segments where you can out-play your competition, and develop a strategy to go after them and win.
Customer Message Management
We use a message-mapping process with “voice of the customer” insights to help clients transform 30,000-foot-level value propositions into messaging that works at the ground level, in everyday sales conversations. The messaging speaks to the specific purchase drivers of key decision makers, such as Marketing, Purchasing, R&D and C-level executives.
Sustainability Strategy
We can help you develop honest, transparent sustainability messaging that addresses the triple bottom line: people, planet and prosperity.
EXECUTION
Naming/Branding
We’ll help you create a powerful brand identity that communicates what your company or product stands for, in a way that’s memorable and relevant to your customers.
Collateral Systems
Even with the explosion of digital communications, a printed collateral system may still be your sales team’s primary selling tool. We can develop compelling collateral for you, and then integrate it with interactive tactics that heighten interest and further the conversation. Because that’s how today’s B2B customers search, discover and decide to buy.
Advertising
An ad is the beginning of a relationship. You have three seconds to make an impression and inspire action. Today’s print and interactive ads must not only stand out in a cluttered landscape, but also drive prospects to another vehicle to continue to build that relationship. And the use of QR Codes can take the engagement level even higher, by appealing to the rapidly growing smart phone crowd. Watch our video describing how QR codes work here.
Direct/E-sponse
With today’s technology, your options for delivering compelling content are wide open. Direct response or e-sponse is one of the most efficient, cost-effective and measurable ways to speak directly with a targeted audience.
Digital Marketing
We deliver cutting-edge technology and ensure your interactive initiatives marry up with your marketing strategy and brand aesthetic, helping you reach your audience in the most effective ways possible.
Promotions
Promotions are an effective way to boost product trial, motivate employees and dealers, and build a worthwhile prospect list. We have the know-how to develop engaging promotions that build excitement and get results.
Event Marketing
Whether it’s a tradeshow, a seminar or a fancy gathering, we can help you create a memorable experience that allows you to develop deeper, more meaningful relationships with customers and prospects.
Sales Training
Since your sales force is the face of your company, getting your representatives on board with marketing initiatives is critical. We’ve helped our clients train their internal sales teams and broker sales forces on how to effectively present programs, overcome potential customer objections and execute value-adding selling that elevates the discussion beyond product and price.
