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Monthly Archives: July 2012
A strong client-agency relationship goes both ways. (It takes two to… well, you know.) Agencies can and should be selective about clients with whom they partner, but in an economy where budgets are tight and agency-of-record status is all but … read more
Sales and marketing functions have been siloed entities since time immemorial – warring factions that often forget they’re working towards the same goal. Day in and day out, in companies all over the world, sales and marketing butt heads. Sales … read more