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Monthly Archives: May 2012
For those who are unfamiliar with Twitter’s abbreviated, 140-character sound bites, it can seem like people are speaking – rather, typing – in some kind of adulterated shorthand. Between RTs, MTs and hashtags, mastering Twitter is daunting. Thankfully, Twitter’s own … read more
Last week, we covered 4 tips for more powerful email subject lines. An interesting subject line is critical – without it, your reader won’t be intrigued enough to click through to your valuable content. Once they click “open,” however, your … read more
Email marketing is a wonderfully cost-effective marketing tool. But it’s only as effective as the information presented. If your emails lack well-written, customer-relevant content, your subscribers will lose interest and your list will lose value. Let’s make sure that doesn’t … read more
The positioning ladder is as ubiquitous to marketing as the 4 Ps. (Remember those?) It’s a conceptual way to evaluate your messaging – and thus your relative competitive advantage. Every new product or service starts at the bottom. When you’re … read more