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Monthly Archives: January 2012
We’ve been talking quite a bit about brand these days. Specifically, our belief that every brand – no matter what kind of product or service it represents – has a unique story. And that it’s our job as marketers to … read more
A blog is an amazing business tool for B2B marketers. Not only is it a means of sharing valuable information with existing customers, it can also fuel your inbound marketing strategy by boosting your SEO. According to HubSpot, businesses that … read more
“I do not like to write – I like to have written.” – Gloria Steinem Ms. Steinem said it well. Writing is hard work, even for writers. But as more companies adopt content marketing strategies to engage prospects and retain … read more
Some companies give their brand a little aesthetic update every few years or so – often for no other reason than to show they are in step with the changing times. (Is it just us, or does the Doritos logo … read more
We’re not calling YOU, dear reader, names here – we’re simply summarizing what consumer marketers have known for some time now: that we’re moving from the “consumer era” to the “relationship era.” And, unless you want to eat the dust … read more