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Monthly Archives: December 2011
Here at Tartan, the holidays are a time for thoughtful reflection, overindulgence (our clients send the tastiest gifts!), and of course – the requisite white elephant gift exchange. Which got us thinking. Where does the term “white elephant” come from … read more
We don’t know about you, but we love the end of the year. It’s a time not only for reflection (like Top 10 and “Best Of” lists) but for prediction. What do the “experts” foresee in the year ahead? Which … read more
The winter months are a critical time to not only reflect on the accomplishments of the past year, but look ahead at your goals and objectives for next year. And, once you determine those goals, you must come up with … read more
Take a quick survey of your customer-facing marketing materials. Grab a few brochures, a print ad, a direct mail piece or sell sheet, and look through your website. What kind of messaging approach do you use? Many companies fall into … read more