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Monthly Archives: October 2011
How to Move Customers through the 5-step Buying Process
author and date: Emily - October 24, 2011
category: Marketing Insight
tags: B2B Marketing, Customer Buying Process, Engagement Strategy
Every customer or prospect, regardless of what they’re buying, moves through a five-step process that starts with awareness, results in purchase and continues on to long-term loyalty – if you’ve done your job as a marketer successfully, that is. We’re … read more >