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Monthly Archives: July 2011
We thought it might be fun to start this blog post with a little quiz. Ready? You’re a fancy-pants B2B marketing executive who’s spearheading a multi-million dollar rebranding. It’s going to be big. And it’s your job to devise a … read more
When looking at the big picture, it’s hard to believe that social media – from inception to its current state – could ever be referred to as a single wave. We’re talking blogs, social networking sites, user community platforms and … read more
“Customer 2.0″ is a term that describes consumers who employ Web 2.0 technologies to make their buying decisions. The “2.0″ implies “new and improved,” and information seekers who use these technologies would likely agree that Web 2.0 enabled them to … read more