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Monthly Archives: June 2011
We’re all familiar with web domains such as .com and .org and .net – called “top-level domains” (TLDs) by the non-profit corporation responsible for preserving the Internet’s operational stability, the Internet Corporation for Assigned Names and Numbers (ICANN). As of … read more
Hugh MacLeod is a successful, well-known ad man (he counts Guy Kawasaki and Seth Godin as close personal friends) who, on a whim about ten years ago, starting doodling on the backs of business cards to stay occupied while sitting … read more
You’re a B2B marketer. You’ve gotten your company’s integrated marketing program whipped in to shape. You’re the conductor of an elaborate symphony of e-mail blasts, targeted pay-per-click campaigns, customized landing pages, white papers and more – carefully designed to reach … read more
This polarizing debate rages on for B2B marketers increasingly tasked with finding more creative (read: cost effective) methods for getting their messages heard. Both e-mail and social media campaigns are incredibly cost effective means of reaching an audience, and many … read more
Last week, in response to a two-month decline in Facebook’s active user base, Slate.com asked, “Has Facebook peaked?” It’s an important question, depending on your relationship to the online networking behemoth, whose next logical step could very well be total … read more
Equating a brand to a promise feels like we’re dangerously close to “Hallmark movie” territory. Rest assured that you won’t be needing a box of tissues to dab your eyes, unless talking about brands and brand identities also gets you … read more
The role of B2B marketers hasn’t just evolved in the past 5 years – it’s completely shifted. As a marketing professional, it can be easy to rely on tactics and strategies that have worked well in the past. After 10, … read more