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Monthly Archives: May 2011
A value proposition isn’t an arbitrary statement written in a vacuum (and certainly not in a boardroom, either). To create a compelling value proposition that truly sets you apart, you need input. Objective input from perspectives other than your own. … read more
We don’t know about you, but here at Tartan HQ we’re busy. As in, “Where did the time go?!” busy. Being swamped is a great problem to have – but if you’re like most companies, marketing yourself is the first … read more