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Monthly Archives: April 2011
George Michael was on to something. While we’re fairly certain he wasn’t talking about faith in a business sense, his sage advice can easily be applied to companies and the people they employ. We’re talking about your brand promise here … read more
In “How to Win Support for Social Media – Part 1” we covered two of the top five reasons companies don’t use social media and what you can do to counter those particular concerns. This week, we’re talking about the … read more
In reality, your broker spends less than 6 minutes a day showing your product. That might be frustrating, but it’s true, and here’s why: 1. You’re not a priority Most brokers rep 25-plus product lines. It doesn’t help that manufacturers … read more
Last week we covered the top 5 reasons why B2B companies don’t use social media. And as promised, this week we’ll delve into the “so now what?” part of the discussion. If your social media implementation plan has been hindered … read more