George Michael was on to something. While we’re fairly certain he wasn’t talking about faith in a business sense, his sage advice can easily be applied to companies and the people they employ.
We’re talking about your brand promise here — the values, attributes and ways of doing business that give your company its personality. What customers can expect when they buy from you. Your company can spend hundreds of thousands of dollars shouting your brand promise from the rooftops, but unless people on the inside buy into what your brand is all about, people on the outside (customers) won’t care one bit. Read More