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Monthly Archives: March 2011
The social media train has left the station, but many B2B companies are still standing on the platform. Social media outlets offer businesses a unique opportunity to engage with their audiences in ways traditional marketing can’t touch. Companies can keep … read more
For a single sentence, a value proposition has quite an important role. It conveys the essence of your brand in terms that are meaningful to your customers, to help you carve a distinct and valued place in their minds. The … read more
Crowdsourcing is one of those buzzwords you keep hearing about but might not fully understand. It was coined in 2006 by tech writer Jeff Howe, and refers to the act of using a large group of people to collectively solve … read more