Monthly Archives: February 2011

3 Steps to Effective Social Media Listening

author and date: Emily - February 24, 2011

category: Social Media

tags: ,

Listening is a critical part of communication. Smart companies realize it’s not about what they want, it’s about what their customers want. And what their customers find valuable. How better to find out what your customers think than to ask, … read more >

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Making Social Media a Team Effort

author and date: Emily - February 15, 2011

category: Social Media

tags: , ,

For some B2B marketers, taking the plunge into social media can seem like a daunting task, for many reasons. A question we as marketers are often asked is “How do I manage a social media program without making it a … read more >

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6 Things Your Brand Standards Should Cover

author and date: Emily - February 10, 2011

category: Marketing Insight

tags: , ,

We’re going to review the 6 things your brand standards guide should address. (You do have brand standards, right?) Whether your company is large or small, B2C or B2B, there should be guidelines that address how to properly communicate the … read more >

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Mad Men Wisdom

author and date: Emily - February 3, 2011

category: Marketing Insight

tags: ,

Don Draper and the supporting cast of characters on the acclaimed TV series “Mad Men” make 1960s advertising look so glamorous. Between three-martini client lunches and “brainstorming” sessions over three-course steak dinners, you have to wonder how the agency managed … read more >

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